Googie

Director: Jake Gorst

Googie architecture was one of the most visually exuberant and culturally formative design movements of the mid-20th century, yet it remains widely misunderstood. Defined by bold angles, sweeping rooflines, neon signage, and a sense of space-age optimism, Googie transformed everyday buildings into roadside spectacle. Coffee shops, bowling alleys, car washes, banks, and churches were designed not just for function, but to captivate motorists cruising by. Rooted in Los Angeles, the movement drew inspiration from visionary architects such as Frank Lloyd Wright and John Lautner, while firms like Armet & Davis brought futuristic flair to the commercial landscape. Though many original structures have been lost, preservationists now champion Googie as a serious architectural expression—one that captured the aspirations of postwar America and reshaped the visual identity of the modern city.